Family-owned since 1973, Niello BMW is a dealership that understands the importance of tradition and values. That's why our mission is to treat our customers and employees with utmost integrity. We believe in providing distinctive, quality automobile products and incomparable customer service to everyone who walks through our door. Our vision is to be a leader in the industry - to set the example for all auto dealers in Northern California. Please visit our website for sales and service coupons.